'Direct Response' marketing


So what exactly is 'Direct Response' marketing, you're possibly thinking?

Simply put, it's marketing that provides you with direct and measurable results. And both of those points are important

First of all, if you are not measuring all of your marketing activity, whether it's your website's effectiveness, emails, direct mail, referrals, etc., then HOW do you REALLY know what's working?

And if you know you're investing in activity that is NOT working, you stop, right?

And direct simply means you get your prospect to take some sort of action. Its not about a HARD sell, not at all. But about moving them further up the ladder, so you've not wasted your money.

What Many Businesses Are Doing Instead

I won't ramble on too much about this, but there is a popular form of marketing called 'Image' or 'Brand' marketing.

This often involves witty strap lines or 'clever' images, like a row of pencils where they're all black except one that's red. Unfortunately witty does not sell or educate your prospects.

And sadly, while this type of marketing may appear visually appealing and might win the designer an award, it won't actually make you any money.

Isn't that THE aim of marketing or advertising?

But to many, marketing that is proven, predictable and systematic is boring even though it produces positive results that you can measure, test and improve.

Ok, it may not win me any awards, but then that's not why I do what I do. Its to make you more profitable and grow.

One final thing before I go. Credit for this article goes to Stalwart Roofing & Exteriors. They're an adept Calgary based roofer operating out of Alberta. The idea for this post came to me while speaking with Aaron there. One thing led to another and we wound up discussing the niche in greater detail. Anyway, check their website out at http://letsroof.ca. That's all for now!

Article Resources

http://childrensdentalhealthcare.com - Amongst my top picks.
https://donnasmortgages.com - Terrific resource.
http://baddeckcabottrailcampground.com - Excellent business tool.
http://bedbugscalgary.ca - You are Terrific!

Posted in Business Service Post Date 10/08/2015


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